"Bounce" is featured on the soundtracks for the 2014 film Vampire Academy and the 2015 film Spy. It was also included in the setlist for her 2014 The New Classic Tour.
Azalea promoted "Bounce" with a series of live festival performances and on the premiere of Channel 4's Smells Like Friday Night.
Most critics praised the video's concept and fashion, although public reaction saw it being accused of cultural appropriation by some.
The video features Azalea donning saris and bindis, performing belly dancing and traditional Indian dance sequences in Hindu wedding and Holi celebration settings. It was filmed in Mumbai, India, and inspired by the Bollywood disco era. An accompanying music video was released on. Commercially, "Bounce" became Azalea's second top 20 hit on the UK Singles Chart where it peaked at number 13. The track received generally positive reviews from music critics who complimented its catchy tune and tempo. Distinctly more pop-indebted than her previous material, the EDM, hip hop and trap song contains a prominent build-drop production formula and elements of Eastern music with tabla and sarangi instruments. Developed as a festival anthem about celebration, Azalea wanted the track to showcase a fun side to her artistry and offset the seriousness of her previous single " Work". "Bounce" was written by Azalea, its producers Reeva & Black, Speedy Jay, Talay Riley, Oladayo Olatunji and Natalie Sims. " Bounce" is a song recorded by Australian rapper Iggy Azalea for her debut album, The New Classic (2014) appearing on the deluxe edition.